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ILLUSTRATIONS by CAREY MCKAY

UNDERWOOD WINE IN A CAN

Some people take wine seriously. They swirl it, sniff it and describe the mouthfeel. 

They're known as wine people.

For others, wine is fun and carefree. It's for drinking, not for show. 

Underwood delivers wine in the least pretentious way possible—in a can.

Simply put, it's wine for people who aren't wine people.

PRINT

BILLBOARDS

TWITTER CAMPAIGN

Create twitter handel @Winecannoisseur to reinforce brand messaging.

MANIFESTO

PACKAGING

TAILGATES

Parked outside of wine festivals for those looking to relax.

Come join us and become a certified cannoisseur.

AD: MEGAN ADAMS
CW: TIM IN A CAN