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ILLUSTRATIONS by CAREY MCKAY

MANIC PANIC

We think your hairdo can actually do good in this world. Put it to work. 

Create awareness for high cancer rates among the LGBT community by dyeing your hair.

WEBSITE

OUTDOOR POSTERS

PRINT

PACKAGING

Available in stores and on the website manicpanic.com/dyeingtostopscancer

INSTAGRAM INFLUENCERS

Each of these LGBT fashion gurus have over 2,000,000 followers.

MOBILE SALON

Mobile salons at Pride festivals will dye people's hair. A photo booth in the truck takes pictures of newly dyed supporters and uploads them to social media using #dyeingtostopancer

AD: PAYAL PATEL
CW: TIMOTHSONIAN SMITHSONIAN